How To Create a Logo For My Start-up?

One of the biggest questions that come when starting a business, is how to create a logo? There are 2 routes you can take. First one, you can go on budget freelance websites such as Fiverr or Upwork and find a cheap graphic designer to create it for you. The second option, you can do research on graphic designers whether it is through Instagram, Facebook, or any social media platforms where you can find good quality of work.

Besides being a graphic designer and a photographer, I also run an athletic clothing company, GTHL Apparel. When it comes to design and running a business, I see both sides of the story. 

When starting out, it is understandable to have a lower budget. It gets stressful when deciding where to invest the start-up money. This step is crucial, it will save you time and resources if executed properly.

Let’s take for example option 1 (cheaper). Picture this: you have $5,000 to invest in your new business. You go on a website such as Fiverr to design a logo. You find what looks to be a decent designer and you write him a message of your logo design needs. The logo gets done in a week in one variation with basic PNG and JPEG files, possibly with fonts that are not licensed for commercial use. That’s a disaster waiting to happen that can keep you up at night. A year into your business, you realize that the logo doesn’t portray your company’s values and doesn’t attract the right type of clients which is already a major visual identity problem. You need to rebrand. You won’t trust cheap freelance websites anymore so now your only option is to hire a professional designer that can create a custom and proper logo for your business. 

You just lost money on a poor designer as well as an entire year of branding your company incorrectly (time). You wanted to save money and you chose the cheap route, you paid double the price of the resources and time.

Now imagine this, you hire a professional designer to do a logo design job for your future business. You and the graphic designer get on a face to face video call. The designer has a list of questions to ask you in order to get a basic understanding of what you envision the company being. Getting your logo professionally done will keep you updated on the status of your design job. All necessary files for print and digital use will be provided, and most importantly you will have a guarantee that every piece of your logo will be custom made, including typography. Unlike cheap freelance websites, you will receive 3-4 different logo design ideas. After this, you will choose which one you like and we will get everything ready. At Armeni Group, when designing a logo we go over the branding aspect of your company, which includes: vision, target audience, branding, perfect client exercise, brand identity, as well as any additional information that benefits logo design research. Working with Armeni Group will not only provide you a designed logo, but also an understanding of basic knowledge on brand identity and target marketing which will help you in advertising and marketing. 

After the logo is done it is up to you whether you would like to trademark it or not.